EMPOWER YOUR WORKFORCE WITH INSIGHTS BACKED BY 3,000 LEADING COMPANIES

Welcome to
Greatest Workplaces Insights​

The Ultimate Benchmarking Tool for Top Employers​

Greatest Workplaces Insights is a human-centered platform that provides employers with tools to harness the most valuable resource they have, their talent. With proprietary benchmarks, in-depth analytics and detailed industry peer comparisons, Greatest Workplaces Insights provides immediate feedback on your company’s strengths and weaknesses, empowering you to take action.

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Get your Company Certified

Begin your journey to becoming a Greatest Workplace in just 4 easy steps and join the ranks of top organizations recognized by employees as the greatest workplaces in the United States.

01

Sign Up – Fill out the form

02

Survey – Get a link to the direct participation survey

03

Share – Float the form among your employees

04

Access – Get Access to GWI dashboard

    Unlocking Value Across Your Organization

    Greatest Workplaces Insights delivers tailored, data-driven insights for every department—enabling teams to improve employee satisfaction, streamline operations, and collaborate more effectively. With relevant metrics and benchmarks, your organization can make smarter decisions and drive company-wide impact.​

    Recruiting / Talent Acquisition

    Employer Branding / Communications

    HR / People Operations

    Marketing / Brand Strategy

    Recruiting / Talent Acquisition

    Attract Top Talent

    Use benchmarking data to highlight your company’s strengths and appeal to highcaliber candidates by showcasing areas like employee satisfaction, growth opportunities, and workplace culture.

    Differentiate in Competitive Markets

    Promote your GWI certification in job postings and recruitment campaigns to stand out from similar employers.

    Tailor Employer Messaging

    Understand what matters most to employees in your industry and use those insights to refine your value proposition.

    Employer Branding / Communications

    Leverage Recognition for PR & Content

    Use your certification and data in press releases, careers pages, and social media to boost credibility and visibility.

    Build Internal Pride

    Strengthen employee engagement by showcasing the company’s achievements and culture benchmarks.

    Align Messaging with Employee Voice

    Use insights to ensure public messaging reflects the actual employee experience

    HR / People Operations

    Benchmark Key Culture Metrics

    Compare your internal survey results against industry and peer averages to identify where you’re leading—or lagging.

    Targeted Improvement Planning

    Use department-level data to design initiatives around DEI, leadership, career development, and wellbeing.

    Track Progress Over Time

    Measure the impact of HR strategies year-over-year using consistent data from GWI.

    Marketing / Brand Strategy

    Boost Brand Perception

    Feature the award and data-driven proof points in external campaigns to position your brand as a values-driven employer.

    Strengthen Partnerships & B2B Trust

    Use third-party recognition to enhance credibility with clients, partners, and investors.

    Support Integrated Campaigns

    Incorporate certification into broader marketing initiatives—whether it’s recruitment-focused or reputation-building.

    Organizations perform best when their workplace strategy is grounded in data. Greatest Workplaces Insights equips leaders with the benchmarks they need to act with confidence.

    Manuel Moerbach
    CEO and Founder

    Plant-A Insights Group

    Actionable Workplace Insights

    Image and Reputation

    Company Culture
    Working Environment
    Work-Life Balance
    Career Progression and Training

    Compensation and Benefits

    Sustainability
    Belonging and Community
    (Inclusion & Diversity)
    Mental Well-Being

    Image and Reputation

    Elevate your organization’s image and reputation by using compelling, data-driven narratives that highlight how your employee experience metrics compare against industry peers.

    Establish Credibility

    Lean into the key drivers of your organization’s success, from employee satisfaction and diversity to strong, effective leadership.

    Respond to Perception Gaps

    Address key discrepancies between internal sentiment and external perception before they rise to the surface.

    Company Culture

    Assess how your culture compares to industry peers across critical areas like employee engagement, values alignment, psychological safety, and trust in leadership.

    Identify Culture Strengths and Gaps

    Discover how your culture is driving success and where it needs improvement by benchmarking it against your competitors.

    Align Culture with Strategy

    Harmonize your company values with your business objectives to attract and retain the right talent.

    Working Environment

    Evaluate the quality of your company’s working environment across key drivers that include access to resources, communication, and support for flexible work arrangements.

    Support Flexibility and Balance

    Benchmark your workplace environment across remote, hybrid, and in-office employees against industry norms to optimize productivity, autonomy and a healthy work-life balance.

    Invest in Well-being and Safety:

    Compare your employee wellness and health initiatives with those of leading employers to ensure your programs meet evolving expectations around mental health, inclusivity, and psychological safety.

    Work-Life Balance

    Compare the impact of your organization’s time-off, parental leave, and remote work policies on employee experience against industry peers.

    Monitor Well-Being and Burnout Risk

    Evaluate employee feedback on workload, stress levels, and time management to identify pressure points and implement targeted support strategies.

    Strengthen Retention Through Balance

    Discover the key drivers behind employee loyalty and optimize work-life policies to attract and keep top talent.

    Career Progression and Training

    Gain deeper insight into how your career progression and training programs compare against industry standards and identify opportunities to help employees reach their full potential.

    Enhance Career Pathways

    Benchmark your internal mobility and promotion rates to ensure employees have clear and achievable paths for career advancement.

    Invest in Skill Development

    Evaluate the effectiveness of your training and development programs with key metrics that identify areas for improvement across the organization.

    Compensation and Benefits

    Understand how your employee compensation and benefits compare against industry peers and make data-driven decisions that appeal to top talent.

    Stay Competitive

    Compare your salaries, bonuses, and other offerings against industry standards to ensure your pay structure is competitive.

    Enhance Total Rewards Strategy

    Align your compensation and benefits with what employees value most — from mental health support to flexible benefits — based on what’s proven to work in your industry.

    Sustainability

    Benchmark the performance of your ESG (Environmental, Social and Governance) and CSR (Corporate Social Responsibility) practices against industry peers and identify key development areas in sustainability and environmental responsibility.

    Align Sustainability with Business Goals

    Ensure your sustainability initiatives are integrated with broader business objectives, driving both environmental and business success.

    Evaluate Social Responsibility

    Assess your organization’s social initiatives like diversity and inclusion, community engagement, and ethical supply chains.

    Belonging and Community (Inclusion & Diversity)

    Evaluate the effectiveness of your diversity and inclusion initiatives across key areas such as gender and pay equity, workforce diversity, and support for individuals with disabilities

    Promote Inclusivity

    Benchmark diversity and inclusion programs to ensure all employees feel welcomed, respected, and empowered to contribute.

    Foster Employee Connection

    Support programs that promote a meaningful sense of belonging with actionable insights based on employee feedback and industry benchmarks.

    Mental Well-Being

    Evaluate the quality of your organization’s mental health initiatives and compare them against industry peers.

    Create a Supportive Environment

    Identify key drivers that help ensure employees feel their mental well-being is recognized, supported, and prioritized.

    Embrace Workplace Empathy

    Drive improvements based on employee feedback regarding mental health resources and comfort in discussing concerns with supervisors.

    Start Using Greatest Workplaces Insights Today!

    Ready to take your workplace to the next level?
    Get started with our dashboard and unlock the insights you need to become an employer of choice. Greatest Workplaces Insights will provide you with the tools to create a positive, high-performing work environment.

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